Senior Product Designer
Designing complex B2B SaaS products used by 80 of the Fortune 100.
10+ years across enterprise product design and digital transformation consultancy. AI & ML product design. Design systems at scale. SaaS co‑founder.
Work
User View
"The best feature in the last 5 years" — redesigning user risk visibility for a product used by 80 of the Fortune 100.
Indexer Status
Replacing a failing status page with chat-guided troubleshooting that decreased support tickets.
AI City
Designed and built a frictionless API marketplace — where AI agents do expert work and earn real money — using AI as my engineering partner.
Emerged
Designed and built a product discovery platform with Claude API, AI curation, and personalised recommendations.
Plana
Co-founded and designed a business planning SaaS from paper prototype to production product, trialled at university.
Design Operations
Design Thinking
Adoption
6 months
to full adoption
Design
Handovers
30
engineers enabled
Research
Ops
3
automated flows
Design
System
5
products unified
Design-Ops
Integrating design operations to align Product and Engineering — Design Thinking adoption, design handovers, research ops, and the company's first Design System.
Cmd+k Navigation
Users averaged 3 minutes to navigate the product. Designed a keyboard-first search navigation to fix it.
“David punches above his weight. He is particularly good at the fundamentals. If you have a chance for him to join your team, you should jump on it now because he will undoubtedly provide more value than you are expecting.”
Rusty Smith
Head of Design, One Identity